Dieux du Stade - Making of Calendar 2001

Name: Dieux du Stade - Making of Calendar 2001
Genre: Documentary
Released: 2004-07-13
Duration: 93 min
Cast: Frédéric Michalak, Clément Poitrenaud, Vincent Clerc

200493 min★0.0 (0 votes)

Documentary

Overview

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

Original Language:EN

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